Our Lionhearted Mission

Protecting African Lions (P.A.L) is a non- profit organisation whose mission is to ultimately gain protection status for the African Lion.

We raise awareness through developing working relationships of mutual support with other organisations who share our goals. The iconic P.A.L bracelet, which symbolizes co-existence, attracts donations and sponsorship to start protecting wild lions from further decline. A key focus is to generate sustainable income for the fundamental programs that need to execute the right goals for the wild lion populations. P.A.L has become a key strategic partner for governmental and other affiliated NPO programs. By contributing to the protection of the world’s most majestic animal, you are connected to the imperial symbol of courage, spirit and the awesome power of Mother Nature. This is an expression of your purity of spirit and togetherness with all living things.

Visit the PAL website and Instagram page to find out more!