End the Great Betrayal

Following our work with PAL and our launch of the GTT x PAL bracelet, here is a sad but informative film from the Born Free Foundation, illustrating the difficulties that African lions have when they are bred for petting and then released for canned hunting.

It is so sad that the lion cubs are used so that tourists can pose for selfies. When the lions have outlived their purpose, many are sold to canned hunting facilities.

You can sign the Born Free Foundation’s online petition to to encourage the South African government to ban canned hunting here.